After the huge success of Shah Rukh Khan's Pathaan, Bollywood released two consecutive flops: Kartik Aaryan's Shehzada and Akshay Kumar's Selfiee. Therefore, Bollywood viewers expected a box office magic from Luv Ranjan's Tu Jhoothi โโMain Makkaar, with Ranbir Kapoor and Shraddha Kapoor in the lead roles.
Made on a modest budget by today's standards of around Rs 70 crore (Rs 50-60 crore was spent on production; the rest on promotions), the film's initial statistics have not disappointed so far. As of 5:15 pm on March 8, he had posted Rs. 5.40 crore in net box office receipts. According to film critic and film business analyst Taran Adarsh, the major theater chains got off to a fair start: PVR had registered Rs. 2.58 crore at the time, INOX Rs. 1.80 crore and Cinรฉpolis Rs. 1.02 crores.
According to sacnilk, the industry monitoring website, occupancy for morning shows was 14%, rising to 17% for afternoon shows. โThe TJMM night shows are expected to show very good occupancy,โ Adarsh โโsaid. "Delhi-NCR is already in fast forward mode."
So, according to early estimates, the film, which has been released on more than 2,500 screens, is set to gross Rs. 13-14 crores at the box office by the end of day 1. Luv Ranjan's latest directorial venture was the 2018 romantic comedy film Sonu Ke Titu Ki Sweety, which had earned more than Rs. 6 crores on its first day of release.
Performance numbers for the film released by various industry websites show that the film had a better response, in terms of pre-order sales, than other releases of the year, except of course Pathaan. According to sacnilk, the film had sold approximately 84,000 tickets worth Rs 2.50 crore as of 7pm on 7 March. bollywood movie in 2023.
The first reviews of the film were, of course, bad. Reviewing him for The Indian Express, Shubhra Gupta said that the writers of Tu Jhoothi โโMain Makkaar "clearly missed the note on brevity as the soul of wit." Hindustan Times said that the funny parts are extremely funny and the boring parts are intolerably boring, he said.
The unauthorized leak was another point of tension. According to News18, TJMM was leaked in full HD versions on various torrent sites like Filmyzilla, Tamilrockers, Movierulez, and Telegram.
Karan Taurani, Senior Analyst at Elara Capital, said: โOverall box office revenue for exhibitors may see a 10-15% decline QoQ due to Hindi content not performing well except Pathaan and no positive surprises in regional/english. content. Ad revenue recovery remains at 70% of pre-Covid levels and may not show a breather unless Hindi content returns to normal.โ
Q1FY24 seems to be a healthy growth quarter for the Hindi box office as there are at least five big-budget movies that can top Rs. 100 crores each in terms of box office collections.
โWe have estimated a 90% Hindi box office revenue recovery compared to pre-Covid in FY24 based on current feasibility in film listing,โ Taurani said.
