Monday marked the start of the TotalEnergies African Cup of Nations tournament, the largest men's soccer championship series in Africa. At the same time, Binance announced its official partnership with the African Football Confederation, as well as its official sponsorship for the AFCON 2021 tournament, becoming the first cryptocurrency and blockchain sponsor of the event.
Through this sponsorship, Binance will also promote CAF's social media content, which will include attendance of the day, attendance of the week, and tournament attendance. This content will cover games from five Cameroon cities across all six venues.
Veron Mosengo-Omba, the general secretary of CAF, was "delighted to welcome Binance as an official sponsor of the AFCON tournament this year." Mosengo-Omba said he is optimistic that this partnership "will push African football to a new level."
AFCON 2021 marks the start of the African sports calendar and will continue until February 6.
Binance's partnership with CAF is part of an ongoing campaign to provide financial services to Africans who they say would normally have very limited access to banks and other financial institutions. So far, Binance says it has already given more than 541,000 Africans access to free classes on cryptocurrencies.
Binance Africa Director Emmanuel Babalola stated: "Soccer is the most popular sport in Africa." He said they hope this sponsorship "further corroborates our mission to bring cryptocurrencies to the mainstream across the continent."
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