While theater owners continue to criticize Disney for its decision to also launch Marvel's BLACK WIDOW on the Disney + streaming service and in theaters simultaneously, part of your argument against the strategy is proving to be true. Black widow it now has the dubious distinction of being the most pirated movie of the last two weeks.
Torrent freak released a list of the most pirated movies of the week and Black widow It has been number one for two weeks in a row. The war of tomorrowstarring Chris Pratt had been number one before the release of Black widow And even its location is very revealing about the broadcast's launch decision. The ten most pirated movies of the week feature nine movies that are on streaming services. When The war of tomorrow headlined Torrent Freak was placed on what is arguably a bigger movie in Fast 9 But that's because movies released to streaming services can be copied in high definition and made perfectly accessible at home. Pure theatrical releases have a much lower risk of this, unless you are satisfied with a blurry copy of the film with the camera.
Theater owners have previously spoken out about Disney's decision to launch Black widow streaming and in theaters because they believe it undermines the movie's box office potential. While the film scored the best opening weekend of $ 80 million in a pandemic, the film collapsed in the second week by 67.8% to $ 25.8 million. Theater owners cited piracy as one of the streaming release pattern concerns and even noted how much Black widow It appeared at various torrent sites in perfect condition. It's definitely a factor, but there's more at stake here as well.
Even though some of us promote these big opening weekends, which seems to indicate that the box office is back, we are still very much in the pandemic and with the Delta variant increasing in certain areas, there are many people who are not yet. ready to return. to the movies. This could be why we're having a lot of these great weekend success stories before the movie returns to Earth for a bit on the second weekend. An $ 80 million opening should be considered a success, especially in this era, but perhaps some of our enthusiasm for the box office recovery is a bit premature.
That does not mean Black widow it's a failure, even with aggressive hacking. The film has grossed $ 251.4 million worldwide to date and still has more time in theaters to get some cash out before ending its run. The movie has also not set a date to open in China yet, which is a huge market for these movies, so once that happens, more foreign currencies will be added to its box office total. There is also the $ 60 million Black widow performed on Disney + during its opening weekend, which is mostly maintained by Disney. They have to share around 15% with platform providers like Amazon Firestick, Apple TV +, etc., but even at that percentage, Disney should be happy with the Disney + payout. Figures for the second weekend were not released for run on Disney +, but Samba TV has provided an update on the number of US Smart TV-enabled terrestrial households that have tuned in. Black widow and it has risen to about 2 million in ten days. Last weekend, Samba TV reported that 1.1 million American households bought Black widow on your first weekend. That means an additional 900,000 households purchased the film from Monday, July 12 through the second weekend ending July 18. In terms of revenue, the film is estimated to have grossed $ 59.98 million to date from Samba TV households. Note that these are only households with Samba TV, so it is not the whole story, but it paints a picture that Black widow it is doing well during a pandemic when it can also be easily hacked online.
What are YOUR thoughts on Black widow being the most pirated movie of the last two weeks?
