Burger King offers 'side of crypto' with Robinhood, so skip the fries

Would you skip the fries in favor of a digital side?

Burger King announced on Monday that it is partnering with investment platform Robinhood to offer Royal Perks loyalty members the opportunity to earn a "side of the cryptocurrency," including Dogecoin, Ethereum, or Bitcoin, starting Monday. The offer comes as a cryptocurrency, a digital currency, keep earning interest.

Maria Posada, vice president of digital guest experience for Burger King North America, told USA TODAY in a statement that it was a "natural fit" to partner with Robinhood to offer cryptocurrencies to customers with current conversations about cryptocurrencies.

The fast food chain is "offering crypto in an accessible and digestible way (literally and figuratively), through our food," he said.

Until November 21 or while prizes are exhausted, Royal Perks members who spend $ 5 or more on the Burger King app, website or restaurant using "My Code" (a code requested during checkout) at participating locations they will be rewarded with cryptocurrencies.

"The main prize offered is Dogecoin, some lucky members could receive a full Ehtereum or Bitcoin," Burger King said in a statement.

Eligible Royal Perks members will receive a crypto currency when they make a qualifying purchase with a limit of one reward code per day. As of Monday, 20 Bitcoin, 200 Ethereum / Ether, and 2,000,000 Dogecoin were available.

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The fast food chain shared a series of promotional videos on YouTube "How to Crypto with Burger King."

To claim a coin, customers must start by downloading the Burger King mobile app or visiting BK.com and signing up to become a member of Royal Perks. Customers can then make a $ 5 pre-tax purchase in the app, on the website, or at the restaurant using "My Code." Then, wait for an email with instructions on how to claim crypto in the Robinhood mobile app on your Robinhood Crypto account. Existing Robinhood Crypto users do not need to create a new account.

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