The National Football League Players Association, or NFLPA, in collaboration with sports betting operator DraftKings Inc., Announced the launch of a collection of gamified non-fungible tokens, or NFTs, to be released on the DraftKings Marketplace during the 2022-2023 NFL season. Starting next year, fans will be able to play NFT-based games with their favorite NFL players, according to the company.
OneTeam, the NFLPA's Official Media Business Partner, helped facilitate the deal with DraftKings, granting them the necessary license rights to use the name, likeness and likeness of active NFL players.
In a sentence shared On the DraftKings website, Beth Beiriger, Senior Vice President of Product Operations for DraftKings Marketplace, said: โThe future of fandom is unfolding in front of us, and few organizations beyond DraftKings are so equipped to capitalize on the growing intersection between sports and NFT that will be cornerstones of engagement and entertainment within Web 3.0 ".
The DraftKings Marketplace it was live this past August with your inaugural Tom Brady NFT collection in association with the NFT platform co-founded by Brady himself, Autograph. In addition to NFTs, Brady further showed its support for cryptocurrencies by Give a fan 1 BTC for their 600th touchdown pass.
Related: Rams player Odell Beckham Jr. to accept NFL salary in Bitcoin
The announcement suggested that upcoming DraftKings NFTs enable customers to buy and sell collectibles through the Polygon network and use them in games against other players. The goal of the DraftKings NFT experience is "to create authentic connections for avid fans," according to Sean C. Sansiveri, general counsel and head of business affairs for NFL Players Inc., the marketing and licensing arm of the NFLPA.
Related: Professional sports leagues no longer resist NFTs: Dapper Labs
Last month, the NFL also entry a collaboration with Ticketmaster to link NFT collectibles with select game tickets when purchased, emphasizing the wide adoption of blockchain technology by the professional sports league.
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