Elon Musk introduces Twitter monetization avenues for content creators


Adding to the growing list of sweeping implementations to improve Twitter results and promote citizen journalism, Tesla CEO Elon Musk announced that creators on the social media platform can now monetize their content.

Since Musk took over Twitter, the company has taken several drastic steps to become a profitable business, including mass layoffs and introducing blue twitter subscriptions. While many pre-verified people retaliated against the request for a monthly fee to get a "blue check mark" on Twitter, Musk saw it as a much-needed source of revenue for the company.

The latest user-centric revamp, which allows users to monetize all forms of Twitter posts globally, aims to improve follower engagement and create new revenue streams on the social media platform.

The 'Subscriptions' feature allows Twitter users to charge followers a monthly price "at one of Twitter's available price points." Once paid, subscribers get access to the creator's exclusive content, not viewable in public.

Twitter will allow creators to keep up to 97% of revenue up to $50,000 in lifetime earnings, after which the revenue split will be reduced to 80% for creators. Social networks have partnered with payment processor Stripe to pay creators on Twitter.

However, revenue sharing will start only after users earn the minimum threshold of $50. Subscription services are non-refundable even if a creator's Twitter account is suspended for any reason. In such scenarios, users need to manually unsubscribe to avoid automatic monthly payments to inactive Twitter accounts.

Members of Crypto Twitter, who have gained credibility and a massive following on Twitter from years of posting, welcome the introduction of content creator subscriptions with open arms.

Related: Elon Musk to launch truth-seeking artificial intelligence platform TruthGPT

Musk's ongoing initiatives to redesign Twitter will also see the use of artificial intelligence (AI) to detect and deter misinformation on the social media platform.

reportedly musk bought almost 10,000 graphics processing units (GPU) to build the next AI tools despite warning the world against the development of AI due to social concerns.

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