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The Indian media is talking about a 'leak' of the comedy film "Fukrey 3", which is scheduled to officially release later this week. While several media outlets are on board with the joke, would-be hackers will be disappointed. The two-and-a-half-hour release turns out to be an anti-piracy campaign, complemented by movie trailers.
A few hours ago, social media activity in India lit up when a 'leak' of the highly anticipated film “Fukrey 3” began to circulate.
This third installment of the “Fukrey” comedy franchise is scheduled to hit theaters later this week, but the pirates seemed to arrive early once again.
The local media was quick to address the issue and in the last few hours, numerous Headlines He excitedly informed readers that the film had been leaked. According to some reports, this early release has the potential to hurt box office revenue.
These types of clickbait headlines They are a great way to grab attention and generate traffic. However, “Fukrey 3” was not leaked on pirate sites. Instead, the filmmakers distributed fake leaks as part of an anti-piracy campaign, suggesting that people should see the film on the big screen.
“Redacted copy”
Lasting two and a half hours, the leak looked promising. The timestamp and "redacted copy" label are also a nice touch, but the intro shatters every pirate's dream.
Instead of a leak, the actors encourage the public not to pirate the film. After that, there's a continuous loop of trailers for “Fukrey 3” with the actors' anti-piracy messages added throughout.
There are reports that the orchestrated leak appeared on popular torrent sites, but we have not been able to confirm this on our end. However, it was circulated via Telegram, as shown below.
Subtle digging
In a statement shared with local media, the filmmakers explain that their goal is to send an anti-piracy message in a "subtle" way. They believe it will ultimately help deter piracy.
“The creators manage to subtly attack those who encourage and indulge in piracy. “Fukrey 3, a charming comedy, is destined to be experienced in the grandeur of the big screens.” Fukrey 3 Team Notes.
“By orchestrating this unexpected release, the creators have ingeniously created a movement that is sure to bring joy to everyone. “Not only does it grab attention, but it also serves as a powerful promotion to combat piracy and protect the hard work and creativity of the film industry.”
This anti-piracy message is certainly more entertaining than traditional public service announcements, but whether it will help deter piracy remains to be seen. Previous research indicated that recognizing the popularity of piracy is usually counterproductive.
However, there is no doubt that “Fukrey 3” will be leaked to pirate sites at some point. Let's hope, for the makers of the Hindi film, that this doesn't happen before the official release.
