Former Activision Blizzard executive joins Yuga Labs as CEO


Yuga Labs, the company behind the Bored Ape Yacht Club (BAYC) and CryptoPunks NFT collections, has a new CEO: Daniel Alegre. The executive resigned as president and COO of the giant gaming company Activision Blizzard to join the startup NFT on April 1.

"Couldn't be more excited for this next chapter," he wrote on Twitter. Alegre was a key player in the growth of Activision Blizzard in recent years, overseeing popular game franchises such as Call of Duty, World of Warcraft, Diablo, and Candy Crush.

The executive has been involved in the gaming, entertainment and technology industries for many years. According To his LinkedIn profile, he worked for German media conglomerate Bertelsmann for nearly six years before joining Google, where he served for more than 16 years in various leadership roles overseeing areas such as global shopping revenue, retail ecosystem engagement , as well as operations in Asia Pacific and Latin America.

Yuga Labs announced the arrival of Alegre in December. In a press release at the time, the executive saying "The company's portfolio of products, partnerships and IPs represent a tremendous opportunity to define the metaverse."

Opportunities will also come with challenges. A class action lawsuit filed in December in the United States Accuses BAYC Creators of Misleading Investors about the financial benefits of Yuga stocks, as well as the use of famous promoters to attract more investors. Investors who purchased BAYC and APE between April 23, 2021 and December 8, 2022 may be entitled to compensation, Rosen Law Firm claims.

Other than that, Yuga Labs co-founder Wylie Aronow took a leave of absence in January prioritize your health after a diagnosis of congestive heart failure. It is not clear when he will be able to resume his responsibilities.

the arrival of joyful has been considered a bold move in the NFT industry. Kieran Warwick, co-founder of blockchain RPG Illuvium, said Yuga Labs' new hire is "big for all of GameFi," suggesting that Web3 gaming will spark the next crypto run.

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