Tokenization platform Brickken is hosting a competition for independent developers, allowing them to raise capital, attract a new audience of committed players, and accelerate their projects.
During years, fundraising has been the preferred choice for game creators looking to make a splash and secure investment for their big idea, and continues to enjoy significant demand within the games industry.
Kickstarter Statistics reveal that games remain the most popular category for crowdfunding campaigns. A total of 80,163 projects have been launched after obtaining an investment of 2.27 billion dollars.
But gaining traction and hitting milestones has become more complicated as the market reaches saturation, and even the most promising titles struggle to stay head and shoulders above the competition.
This is where tokenization comes into play and turns players into stakeholders.
The benefits of tokenization
Before tokenization, a major barrier to entry for potential investors in emerging gaming projects was the minimum investment required. To make matters worse, those who contributed may not receive much incentive in return.
Tokenization transforms all this by automating and controlling these processes. It opens the door to fractional ownership, meaning players of all budgets can participate in the projects they are passionate about. Developers also have the opportunity to give backers a seat at the table, allowing them to vote on key milestones that will alter the course of the project in the months and years to come. Communication channels can also be closed to those who have made a contribution, allowing them to access exclusive benefits and content.
Additionally, tokenization is a marketing powerhouse for both gamers and game developers. Players become stakeholders, motivated to actively promote and engage with their favorite games, and tokenized assets drive their engagement even further. For developers, it is a community-building tool that encourages player participation. The result is a more inclusive, efficient and engaging ecosystem that benefits both developers and players.
As Felix Tejland, marketing director of the tokenization solutions provider, says The brickpoints out, crowdfunding has played a fundamental role in bringing our most beloved games to market.
โAsset tokenization is the evolution of that, introducing a participatory aspect where early adopters can be properly incentivized to increase awareness and help in the commercialization of the game.โ
Releasing the future
Now him Brickken Gaming Awards have launched, allowing budding developers to showcase their creations in exchange for the opportunity to power their ideas like never before. Successful applicants have the potential to win free tokenization and a marketing package valued at $10,000.
Fountain: The brick
The project says this can give imaginative games massive exposure and sponsorship opportunities, while cultivating contacts with other developers and enthusiasts.
After completing an entry form, applicants who advance to later rounds will be tasked with presenting their game on a live stream, paving the way to a final where prizes will be awarded.
Ever since smartphones challenged the dominance of gaming consoles, there has been a golden opportunity for cutting-edge titles to make a big impact and reach emerging economies that were once out of reach. Brickken now believes tokenization could take fundraising and audience engagement to the next level.
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