Immutable expands Web3 gaming payment options with Transak integration


Gaming company Web3 Immutable is set to integrate Transak as the sole payment service provider for its Immutable zero-knowledge Ethereum virtual machine (zkEVM). The service is set to directly power fiat and Web3-based payments in gaming environments.

Transak's service will be integrated into Immutable Checkout and Immutable Passport. The former acts as Immutable's all-in-one transaction infrastructure for games and provides a configurable interface for game developers to integrate various payment options.

Transak's inbound, outbound, and non-fungible token (NFT) payment service enables fiat payments through credit and debit cards, as well as Apple Pay and Google Pay. Transak head of marketing Harshit Gangwar told Cointelegraph that the payment pathway will boost in-game transactions for digital assets:

“These products will be used by hundreds of high-quality games over the next few years. Most of those games are scheduled to release in 2024.”

Immutable's head of product marketing Michael Powell also confirmed that the initial Transak integration will be included in its flagship Web3 games Guild of Guardians, Gods Unchained and Cross The Ages.

Transak has a proven track record as a payment infrastructure provider and is used by over 350 applications. This includes leading Web3 wallet solutions such as MetaMask, Ledger, Trust Wallet, Coinbase Wallet, LBank, Bitcoin.com, Bake (CakeDefi), and PancakeSwap.

Its paid service has also been tested in the Web3 gaming space and is actively used in many titles backed by Web3 gaming venture capital firm Animoca Brands.

Related: Animoca looks at the SportFi ecosystem and becomes a validator of Chiliz Chain

Users of Decentraland, Splinterlands, Revv Racing, Formulas High Voltage, MotoGP Ignite and other major Animoca titles use Transak solutions.

Gangwar notes that Transak users can pay for cryptocurrencies and NFTs with more than 20 payment methods in 160 countries. Rates depend on payment methods and country combinations.

"At a high level, the price can range between 0.49% and 3.49%," said Gangwar.

Transak's deal with Immutable includes custom pricing, which is promoted as lower than its default price. The infrastructure allows payments for more than 170 cryptocurrencies on 75 blockchains.

As Cointelegraph recently reported, the Web3 gaming sector remains a focal point for investment firms like Animoca. Co-founder Yat Siu highlighted the company's investment in The Open Network blockchain and its integration into Telegram as a massive potential driver for Web3 gaming adoption. The messaging app has over 800 million users who can access Web3-compatible and blockchain-based games.

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