On May 30, Air Nippon Airways (ANA), Japan's largest airline, thrown out an aviation-themed non-fungible token (NFT) marketplace with its subsidiary ANA Neo.
Dubbed the "ANA GranWhale NFT Marketplace," the platform will feature an inaugural collection created by aerial photographer Luke Ozawa. As said by the developers:
"From May 30, aerial photographer Luke Ozawa's first digital photo will be converted to NFT. One of them will be sold with a positive film, which is the source of photo development. The price is 100,000 yen, and the NFT with positive film will be sold." be sold at auction."
Meanwhile, the second NFT collection will be released on June 7th and represents the NFT image conversion of the first Boeing 787 operated by AMA. "Sold as a 3D aircraft model. There are 787 items of each of the two types, for a total of 1,574 items, and the price is 7,870 yen," ANA wrote.
ANA is the largest airline in Japan, with revenue of $12.2 billion in its last fiscal year. The firm said that it plans to increase the NFT product line in the future and aims to enhance the value of the customer experience through NFT marketing.
The development of ANA Neo's Great Whale began last August as a virtual travel platform that uses "technology, including virtual reality, to recreate the world's destinations and cultures" in the form of metaverse parks. ANA Neo President Mitsuo Tomita previously stated:
"The arrow in the symbol [logo] represents the virtual and the real, respectively, and the fusion of the two symbolizes ANA GranWhale flying straight into the future with stability and growth, where Web 3.0 and metaverse travel will be more common."
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