Japan’s most popular social messaging app Line adds NFT marketplace


Line, Japan's largest social media app, has officially launched its own non-fungible token (NFT) marketplace called LINE NFT.

Partnering with Yoshimoto Kogyo, a major Japanese entertainment conglomerate, LVC Corporation, Line's cryptocurrency and blockchain manager, will offer approximately 40,000 different NFTs to its 90 million users.

The first wave of NFTs to be released soon will include videos from the company's in-house Yoshimoto NFT Theater as well as character renderings from the well-known anime series, Patlabor the Mobile Police, with more to be offered in the coming months.

Users will store their purchased NFTs in the LINE BitMa wallet, a product offered in conjunction with Crypto Exchange BitMax.

The app adds NFT capabilities to a growing list of crypto-ready features, after introducing the option to allow users to pay for items with your native LINK token (LN) at any of the LINE Pay online merchants, earlier this year.

Line has a reputation for being among the first major technology companies in Japan to adopt cryptocurrency and blockchain technology, after launching your own crypto exchange in 2018.

Related: Japanese Enterprise Giant Nomura Will Explore Crypto and NFTs With New Unit

NFTs are becoming increasingly popular throughout Japan, despite the relatively strict crypto regulations. Japanese financial services conglomerate Nomura Holdings is the latest major player in the country to develop an action plan to implement NFT.

Earlier this year, major Japanese e-commerce firm Rakuten announced the launch of its own NFT trading platformcalled Rakuten NFT.