As borders open following prolonged COVID-induced travel restrictions, the metaverseone of the latest sub-crypto ecosystems, is set to help travelers decide which destinations they want to experience in person, reveals a new survey conducted personally by Booking.com.
The popular online travel agency Booking.com surveyed 24,179 respondents in 32 countries, which revealed the strong interest of travelers to virtually explore destinations while deciding their itinerary. Of the batch, the people most likely to try metaverse travel experiences were Gen Z (45%) and Millennials (43%).
Almost half, or 43% of those surveyed, confirmed their willingness to use virtual reality to inspire their choices. Among this group, around 4,574 participants believe in traveling to new places only after experiencing it virtually.
Additionally, more than 35% of respondents are willing to spend several days in the Metaverse to familiarize themselves with the environment offered in popular destinations. According to Booking.com, supporting technologies such as haptic feedback will help improve this experience by allowing users to experience sandy beaches and tropical sun without going outside.
However, 60% of respondents believe that the experiences offered by the Metaverse and virtual technologies do not come close to in-person experiences. Some of the most popular destinations for 2023 include Sรฃo Paulo (Brazil), Pondicherry (India), Hobart (Australia) and Bolzano (Italy).
Related: Metaverse 'explosion' will be driven by B2B, not retail consumers: KPMG partner
Tech giant Microsoft's plan to get into the Metaverse business hit a major roadblock after the US Federal Trade Commission (FTC) tried to block the acquisition of Activision Blizzard.
The acquisition of Activision Blizzard for 69,000 million dollars would have played "a key role role in metaverse platform developmentโ, according to Microsoft CEO and President Satya Nadella. However, the FTC pointed to Microsoft's anticompetitive practices, in which the company limited the distribution of console games after acquiring rival game companies.
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