SAN FRANCISCO (PRWEB)
June 06, 2023
mixhala, the ultra-low latency network technology that unlocks immersive, high-fidelity audio for fans at live events, today announced that Chief Operating Officer Corey Laplante will now also serve as the company's president, heading up revenue and operations. . In his expanded role, Laplante will reinforce Mixhalo's commitment to improving the way fans experience live events by focusing on further expanding the company's reach and category leadership.
In the last 12 months, Mixhalo has signed a major global distribution agreement with industry pioneer L-acousticand has signed partnerships with NASCAR, TSX Entertainment, Sting, The Seattle Kraken and FC Dallas, among others, giving teams, bands and live event organizers a new way to connect directly with fans and enhance their experience.
โWhat we are seeing now is the culmination of years of effort developing this technology, showcasing it to partners and collecting data on consumer engagement,โ Laplante said. โIt has been hard work, and I have spent more time in airports and hotels than I ever imagined, but it is very gratifying to see this technology finally take the live sports and entertainment ecosystems by storm, just as we always knew it would.โ .
Laplante has been with Mixhalo since early 2019, initially joining as Head of Legal and working his way up to General Counsel and Vice President of Operations and then Chief Operating Officer. Prior to Mixhalo, he was a litigator at the leading law firms Skadden, Arps and Wilkinson Stekloff, working on gambling trials for the firm, including various sports litigation.
โMixhalo wouldn't be where it is today without Coreyโฆhe identifies partners who are eager to innovate and embrace new technology and then earns their trust because he genuinely cares about delivering for them and their fans,โ said John Vars, CEO of Mixhalo. Mixhalo. "He's also unflappable, which I attribute to his experience working on those high-stakes tests early in his career, and that's critical when you're in the trenches with someone."
About Mixhalo
Mixhalo is ultra-low latency network technology that unlocks never-before-possible fan experiences at live events and beyond. Powered by cutting-edge, proprietary wireless networking technologies, Mixhalo elevates the live music experience by delivering in-ear, studio-quality audio to all fans, through their own phones and headphones, so they can hear just like the fans. artists on stage. Fans can even access unique mixes such as the guitar or drum mix. In live sports, teams and venues use Mixhalo to deliver multiple channels of audio content, which could include home and away radio broadcasts, Spanish-language broadcasts, celebrity commentary and other personalized content, all perfectly synced with the live action.
Mixhalo's customers and partners to date include: Aerosmith, Charlie Puth, Incubus, L-Acoustics, Metallica, NASCAR, Sting, TechCrunch Disrupt, TSX Entertainment, and multiple teams in the MLS, NBA, and NHL. The company is backed by investors such as Fortress, Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, Cowboy Ventures, Red Light Management and others in technology, sports and entertainment. For more information visit http://www.mixhalo.com or follow us on Instagram at @Mixhalo.
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