Cryptocurrency asset management company Mudrex has announced the launch of its new investment vehicle Coin Sets.
The new offering allows investors to diversify their asset portfolio through a range of high-yielding decentralized financial assets, or DeFi, as well as non-fungible or NFT tokens.
The niche financial model encourages the distribution of risk exposure in what is often considered a volatile market, allowing investors to bet on the value proposition of an entire sector, rather than the individual potential of a single asset. . The asset basket is also rebalanced monthly to recalculate risk and opportunity for investors.
This is reportedly the first time a product of this type is launched to the retail market, unlike mutual funds with similar design and functionality that exclusively target high-net-worth clients and institutional-level investors.
Launched in January 2018, the San Francisco-based organization is experiencing a moment of expansion, registering more than 40,000 users and more than $ 15 million in assets under management.
In April 2020, the firm launched a digital asset trading platform titled Mudrex Invest, designed to provide automated expert trading services to ordinary people.
On August 10, it was announced that the firm had received a $ 2.5 million seed fundraiser orchestrated by Nexus Venture Partners, with additional participation from companies such as Village Global and Kunal Shah, among others.
The recent acquisition of funds is expected to help expand the company's operating workforce, as well as the deployment of more products and services.
Related: Portfolio Rebalancing Through DeFi Must Be Simplified To See Adoption
Cointelegraph spoke with Mudrex co-founder Edul Patel, who commented on the target audience identified for the new product launch:
The demand for an easy to invest product like Coinsets is so universal that we have a lot of interest from all demographic groups. The product is especially attractive to newcomers to crypto who are quickly overwhelmed by information overload in the asset class.
Additionally, Patel revealed an innovative aspect of the Coin Set product that encourages a self-assembly approach to portfolio creation, as well as reporting that one of India's largest portfolio management systems, MintingM, has used the model for their product. star xMINT.
"A very cool feature that we have enabled is allowing professional merchants / creators and influencers to build their own Coin Sets and distribute them to their own communities to unlock wealth creation by topic."
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