In conjunction with Elkhorn's popular Camp Wandawega adult summer camp, Molson Coors unleashed a torrent of co-branded Hammโs merch on Thursday via its website.
"The two are coming together to harken back to Hammโs heyday of the 1950s and 1960s, creating the perfect period-specific collection of throwback pieces with vintage fabrics, patterns and meticulous details like retro swim trunks, vintage beach towels, floaties and more," say the Hamm's folks.
Folks 21 and up can celebrate that retro vibe with Hamm's-branded objects that vary in price from $10 to $150 at shop.hamms.com, while supplies last.
So what kind of swag can you expect to flow from the land of sky blue waters?
There are the expected koozies, work shirts, glassware sets and coasters, but also beach towels, swim trunks, inner tubes, beach chairs, pool floaties and more.
If you're one of the folks that loves this classic Minnesota brew, this "Summer of '66" gear's for you.