In a major step toward gamer adoption of cryptocurrency, Nike's non-fungible token (NFT) platform .Swoosh will soon be integrated with EA Sports games, which could enable virtual footwear and apparel for gamers. Nike appear in the games.
On a June 1 statementNike said its "virtual creations," their way of saying NFTs, will begin to be incorporated into EA Sports games in the coming months, though neither Nike nor Electronic Arts (EA) have revealed which game titles will include Nike's virtual goods. .
And that's it for the OF1 Collection launch.
Thanks to all the 50K+ .SWOOSH members who participated.
We'll be back tomorrow with a roundup of all things OF1.
Oh, and we have a special announcement at 8am PDT.
See you tomorrow .SWOOSH fam
โ .SWOOSH (@dotSWOOSH) June 1, 2023
EA Sports games include FIFA, which was awarded the title of "most popular game" in 2022, as well as the Madden NFL series and NBA Live series, which attract millions of players. The Nike NFTs are expected to be customizable wearables that players can purchase and modify their character's in-game avatars.
"This partnership will allow us to unlock incredible new experiences for our .SWOOSH community and the huge EA SPORTS fan base," said Ron Faris, General Manager of Nike Virtual Studios.
EA SPORTS @dotSWOOSHhttps://t.co/hNxxdaMgRL pic.twitter.com/NH8vp0fWoQ
โ EA SPORTS (@EASPORTS) June 1, 2023
nike first presented its .swoosh NFT platform in November 2022, but didn't release an NFT collection until early 2023.
It was May 15 when .Swoosh released its first NFT collection, a line of virtual shoes called Our Force 1, a not-so-subtle nod to the brand's iconic Air Force One line of sneakers. At press time, more than 97,000 NFT sneakers have been sold to just under 53,000 addresses, according to data from polygon scan.
Related: NFT Collections Take Big Price Hit in 2023: Nifty Newsletter, May 24-30
In December 2021, Nike entered the Metaverse through the acquisition of the virtual sneaker and collectibles brand RTFKT. It also launched the virtual world Nikeland.
While .Swoosh uses similar tools and technologies to RTFKT and Nikeland, all three are individual company projects.
NFT Creator: Top 10 Crypto Artist Trevor Jones On Being Rich, Good And Rich Again
Post navigation
