Shoe and apparel giant Nike has hinted that it could soon release a collection of non-expendable sneaker tokens in Epic Games' popular online game Fortnite.
The move would mark a huge potential opportunity for adoption of Web3 by traditional gamers, given that Fortnite has had over 242.9 million active players. players in the last 30 days, according to Active Player.
Great catch with the @dotSWOOSH reference. @GameFortnite the integration would be the biggest thing ever to happen with NFT
— Jalazo.eth (@nft4dummies) June 16, 2023
In a June 16 announcement via Nike's social media channels, the firm stated that the "ultimate Sneakerhunt" begins on June 20.
In a short accompanying video, the Fortnite logo and Nike's Air Max logo are shown front and center against a background of floating clouds in the sky.
The video then changes to reveal the name of the sneaker search, "Airphoria", and concludes by showing the Nike logo for their web3 .SWOOSH platform alongside the logo for Epic Games' Unreal Engine.
On 6.20 the definitive Sneakerhunt begins. ️️ pic.twitter.com/QgMyA1uXRT
—Nike (@Nike) June 16, 2023
Details are scant at this stage, however, members of the NFT community speculated that Nike may have created an NFT-related game using Fornite Creative 2.0, which essentially allows users to create their virtual island game maps using assets. from Fortnite.
“I remember Fortnite recently released Fortnite Creative 2.0, which has a strong self-build map mode similar to game creation in ROBLOX. I guess Nike may have used this mode to create a game. Two years ago, Nike also created a game on ROBLOX, but it was not combined with NFT[s] At that time," noted @clone_news_cn.
While it's not 100% confirmed if NFTs will be a part of Airphoria, .SWOOSH's involvement would suggest it's in the cards, while Epic Games also has a friendly stance towards NFT games.
Related: Sotheby's auctions Dmitri Cherniak's NFT 'The Goose' from the 3AC collection for $6.2 million
Nike NFT Unit has been ramping up its efforts to make its way into the traditional gaming space of late.
On June 1, .SWOOSH announced that its NFTs will be integrated into games developed by EA Sports, the company behind the successful FIFA soccer game franchise, among others. However, it has not been confirmed which EA Sports games will eventually have Nike NFTs in them.
EA SPORTS @dotSWOOSHhttps://t.co/hNxxdaMgRL pic.twitter.com/NH8vp0fWoQ
— EA SPORTS (@EASPORTS) June 1, 2023
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