Women's charities have also called on the channel to think about its duty of care to its viewers.
Last year's controversial summer series generated more than 7,000 complaints to broadcasting watchdog Ofcom, making it the most denounced show of the year.
About 2,500 were related to misogyny of male contestants, while 1,500 were related to bullying.
Trolling contestants online was also rife, with many of the islanders experiencing shocking abuse.
Former contestant Coco Lodge, 27, said she faced "brutal" comments after she was kicked out of the villa. ITV has now banned the use of the islanders' social media accounts while the show is taking place.
Psychologist Dr Rachael Molitor, from Coventry University, said: โClearly, ITV have taken positive steps to support contestants on the new series of Love Island.
โThe interesting thing is to pause the social media accounts while they are in the villa. Problems can still arise with viewers still discussing the contestants while they are in the village.
โAnd once removed, they can be inundated with messages to deal with aplenty.
โWhile the success of the show is surrounded by voting and audience participation, ITV must remind the audience that the contestants are still human.
"Behind every social media account, even when they come back with their new celebrity status, is a human being with thoughts and feelings."
This winter series, based in South Africa, introduces a new host, Maya Jama, 28, ex-girlfriend of rapper Stormzy.
She likens the show to a โholiday romanceโ for the audience, but has also endorsed the Casa Amor format, which divides island couples and can encourage them to stray romantically.
Maya said: โI feel like Casa Amor is one of the highlights. We all want to know secretly what our partner does when they are on vacation with boys or girls.
Several suicides have been linked to Love Island. Former islanders Sophie Gradon, 32, and Mike Thalassitis, 26, took their own lives, as did presenter Caroline Flack.
Ruth Davison, CEO of Refuge, urged ITV to use Love Island as a learning tool: โITV must think about their duty of care to their viewers. Viewers tune in night after night, and the producers should note that, for many young people, it is an example of what is right and what is not right in a relationship.
โLove Island could use their platform to educate and empower. I hope they step up and give viewers the tools they need to form healthy relationships."
Women's Aid's Teresa Parker revealed that women who have appeared on reality TV have contacted the charity for help: "The real women at the heart of these stories should not be ignored for the sake of entertainment. .
โThere is a real life impact on their lives. We are in contact with women who have been on reality shows and have had traumatic and preventable experiences. We all have a role to play in ending domestic abuse and we thank the public for calling us out when they see unhealthy behavior on their screens."
ITV said: "As part of extended measures to protect islanders and their families from the adverse effects of social media, contestants will be asked to pause social media handles and accounts during their time on the show. .
โIslanders' accounts will remain inactive while they are in the village, so nothing is posted on their behalf. Islanders will also receive guidance and training on mutually respectful behavior in relationships. This will help them understand behavior patterns associated with controlling and coercive behavior.โ
Ofcom said: "We carefully assess complaints about [the last] series on a variety of topics, including alleged bullying and misogynistic behavior.
โFrom our point of view, the negative behavior was not shown in a positive way. Viewers saw other islanders condemning the behavior, offering support and apologizing."
