In the cryptocurrency market-making niche, CLS Global distinguishes itself as a trusted partner for projects at all levels of development. The firm's dedication to fostering success in evolving digital asset markets is demonstrated by its wide variety of services, including market-making, consulting, ventures, and more. We have the privilege of speaking with Filipp V, CEO of CLS Globalto gain deeper insight into the company.
CLS Global has established itself as a trusted partner for the top 10% of CoinMarketCapโs top 200 projects, having navigated three bear markets and managed over $1.5 billion in assets. The companyโs track record demonstrates a strong dedication to innovative solutions and continues to meet the complex needs of the cryptocurrency industry.
Join us as we discuss CLS Globalโs approach to market making, its innovative strategy for securing liquidity on centralized and decentralized exchanges, and its vision for the future of cryptocurrency trading.
Can you tell us about CLS Globalโs journey from its inception to becoming a leading market maker in the crypto space?
We started our journey seven years ago when trading and marketplace making were already present in the market, but the quality was very low. We saw an opportunity to build a solid product, provide excellent customer support, and establish a well-organized structure to capture the market.
Our goal is to be the number one cryptocurrency trading provider and we strive every day to achieve this.
What services does CLS Global offer and how do these services adapt to projects at different stages of development?
We help digital asset projects at all stages, delivering consistent results since 2017, as reflected in our clients' success.
We have two main products:
- Business Consulting:This includes CEX and DEX trading, profit trading, trade launches, and more.
- Marketing Consulting:This includes KOL, GH, SMM and other marketing services.
We work with a wide range of clients at different stages of development.
Your company has been through three bear markets. How has this influenced your market-making strategy and what lessons can you share with others in the industry?
Market making strategies vary significantly between bull and bear markets due to differences in liquidity, risk, and market sentiment. During bull markets, higher liquidity and lower risk allow for tighter spreads and more aggressive positioning. Conversely, bear markets involve lower liquidity and higher risk, requiring wider spreads, careful inventory management, and advanced hedging techniques.
A key lesson we have learned is the importance of thoroughly evaluating tokenomics before entering the market and planning the launch strategically. A successful launch can make a significant difference in the cryptocurrency market.
Could you explain your data-driven approach to decision making?
We have a strong operations team of 45 people who monitor the performance of each client 24/7. We have operations managers, operators, analysts and data researchers divided into three large teams, each supporting 200 clients.
I can't reveal all our strategies, but the main idea is to set accountable KPIs for each team member.
With the convergence of DeFi, Web3 and memes as driving forces in the evolution of cryptocurrencies, how is CLS Global positioning itself to capitalize on these trends?
At CLS Global, our goal is to become the number one trading services provider in the cryptocurrency industry. Our mission is to identify and leverage opportunities in the cryptocurrency capital markets for entrepreneurs and businesses. We support digital asset projects at all stages and deliver consistent results since 2017, as evidenced by our clientsโ successes.
We aim to stay on top of all trends, however, we cannot work with all clients due to our reputation level and KYB restrictions. We only work with the best projects.
Can you share some success stories or case studies where CLS Global has had a significant impact on the growth and visibility of digital asset projects?
One of our most important cases is our long-term collaboration with a top 100 meme project. We started working on tier 3 exchanges during the previous bear market. Understanding the potential narrative hype and the background of the project name, our main job was to portray a great image and onboard top tier exchanges with each positive trading cycle.
With the recent pre-market bull run, our accumulated positions were strong and with overwhelming demand, we built a large treasury for further MVP development and commercialization and secured some top-tier exchanges.
Today, this asset has transformed and improved its utility in the Metaverse and RWA.
Looking ahead, what do you see as the biggest opportunities and challenges for market makers in the crypto space, and how is CLS Global preparing to address them?
We anticipate that the cryptocurrency market will become more regulated, similar to the stock market, but with a focus on professional players.
Our future plans include:
- Strengthening our position as a leading provider of cryptocurrency trading services.
- Launch of a specialized trading service for the cryptocurrency industry.
- Expansion into investment consulting and partnerships within the cryptocurrency sector.
- Offering comprehensive legal setup services for non-crypto projects.
- Establish an investment bank dedicated to the crypto sector.
