The launch of 'No Room for Error', described as a new high-stakes documentary series promoting this year's TT, is the latest in the biggest outpouring of publicity this major event has ever experienced and follows the Government's announcement of its ambitious plans.
While it doesn't match F1's multi-billion dollar 'Drive To Survive' in its torrent of money, it is described as having unrivaled behind-the-scenes access described as "Unseen track rivalries and battles of the heart with drivers constantly weighing risk and the reward against a backdrop of family life and, perhaps, the ultimate lossโ on ITV4 and ITVX plus TT's own live streaming platform TT+.
John McGuiness, Peter Hickman, Michael Dunlop and Dean Harrison, to name just a few, are said to be giving a unique and unfiltered look into the life of a TT racer starting tonight at 9pm. Irresistible!
It follows a controversial article in the Sunday Times with the headline โDeath on Two Wheelsโ which, despite the attention-grabbing headline, devotes seven pages to the remarkable story of this unique event.
And while he's not shying away from the dangers of this 37.75-mile loop, he does pose an answer to the question "Why do riders keep coming back for more?" And several riders, including Peter Hickman, answer the question as do family members who have suffered.
It is written by Phoebe Luckhurst, a respected journalist in the national media who has not always been kind to the TT, and has been described as "well balanced" by people close to the TT such as Paul Phillips and Gary Thompson, who have played important roles in . in improving security in recent times. Despite the headline, an article of equity and scale rarely makes it to a world famous newspaper.
Perhaps most important is the 52-page announcement from the IoM Enterprise Department and its plans for the Island in which motorsports figure prominently and, in particular, a vision for the TT that it proclaims.
โThe long-term vision for the TT is to be 'a world-class entertainment brand based on the world's most accessible and visceral motorsports event that attracts a loyal and international fan base.'
Written by Mark Lewin, Director of the Department with whom Paul Phillips works closely, it promises:
- Delivery of a new 10-race TT calendar designed to ensure the best sporting narrative, engagement and entertainment to best complement travel and accommodation capacity and provision.
- Reform of the TT race organization to ensure greater resilience, professionalism and sustainability.
- Continued delivery of the global digital first broadcast strategyโฆ. Including the TT
first commissioned documentary series 'No Room For Error'
- Delivery of TT sales strategy, including refinement of our sponsorship and
license portfolio looking for partners who align our values โโand who can help us achieve our vision through an activation first approach.
- Deliver key business offersโฆ. designed to generate additional revenue of ยฃ16 million
between now and 2028.
- Work with the race organizer to establish and maintain a clear and articulated plan
safety management system...ensuring that we continually strive to achieve the highest
standards
- Delivery of the centenary Manx Grand Prix in collaboration with Manx Motor Cycle
Club that includes a variety of special celebratory events.
