Posted inNews

Twitter bids adieu to Bluebird as Elon Musk rebrands platform to X

July 24, 2023No Comments


The popular social media platform Twitter has officially changed its name to X after months of teasing from CEO Elon Musk. The rebranding saw the popular social media app ditch its recognizable bird logo after two decades and replaced it with "X" after two decades. The rebranding also saw the social media app change its color scheme from blue to black.

As part of the rebranding, the Twitter URL was also changed to "x.com". a domain name linked to the financial services startup founded by Musk in 1999 that was sold to PayPal is now redirecting to Twitter.

X.com was one of the first online banks, and the company was initially financed by Elon Musk and Greg Kouri, who later financed Musk's later ventures: Tesla and SpaceX.

Musk's association with the 'X' brand began in 1999, when he first established the company. However, it was unable to transform into an independent company and later became part of Paypal. Musk used the letter X in his space venture, SpaceX, as well as appearing as part of several of Tesla's car model names. Twitter's rebranding means the character is finally morphing into an independent brand after three decades.

Musk established X Corp in March earlier this year as the parent company of Twitter, ushering in Twitter's rebranding. The rebranding is part of Musk's vision to create a "super app" with multiple functionalities, including financial services within the social media platform. In April, Twitter introduced a new feature that allowed users of the app access the crypto market and other financial market services from within the app.

musk tenure as head of Twitter it had been controversial from the start. However, his plans to transform Twitter into a financial platform began long before the acquisition.

In a recent interview, Musk reiterated that the main motive behind the rebranding to X was to create an "everything app," a fairly popular concept in China. Chinese social media apps such as WeChat are not only used for text and video calls, but also have provisions for paying bills, booking taxis, booking restaurants, and other financial activities without leaving the app.

Musk said if done right, X could become a popular platform for finance: banking, payments and data, and over time have the potential to become "half of the global financial system."

However, Twitter's rebranding did not garner much support from many users of the app who believe ditching the legacy of two decades for a new concept is not a good idea.