Uniswap Labs COO says mainstream crypto adoption hinges on accessibility and ease โ€“ TechCrunch

all over the web3 The world, companies, protocols, and projects alike are pushing to onboard 1 billion users, which they see as the tipping point for crypto usage to grow exponentially. But that number is only possible, obviously, through increased adoption.

That means improvements need to be made by major players in the space regarding ease and accessibility for non-crypto natives who want to use crypto. Uniswap Laboratoriesa company that is based on the decentralized protocol Uniswap, aims to do just that.

Although "web3" may seem like little more than a buzzword, people in the space believe it has a deeper meaning.

โ€œWeb3 is revolutionizing financial technology and financial infrastructure in one,โ€ Mary-Catherine Lader, COO of Uniswap Labs, told TechCrunch. "Web3 enables any application, any website, to create value in a digital economy without having to ask permission or pay for that service."

Mary-Catherine Lader, COO of Uniswap Labs. Image credits: Uniswap Laboratories

Today, crypto users don't have to go to the bank or work with a payment company every time they want to transact online because they can link their crypto wallets and pay through a decentralized, permissionless protocol like Uniswap. "This has never been possible before," Lader said.

Uniswap is an open source permissionless protocol that developers can use and integrate into their platforms so that cryptocurrency users can trade tokens, while Uniswap Labs is a company that builds products on top of the protocol.

Earlier this week, Uniswap Labs released swap widgetthat allows users in NFT OpenSea Marketplace and other web3 based applications to exchange or "trade" cryptocurrencies on the platform without ever leaving the site.

Widgets like this are already implemented in Web 2.0 sites like Amazon, where you can easily pay for items at checkout, but given the nascent stage of web3, a task as simple as making a payment is more complex and involves a series of steps to do it successfully. use cryptographic products and services.

โ€œThere are too many steps today [to use crypto]Lader said. โ€œYou should be able to join a DAO in one click. You should be able to support your favorite NFT artists with one click.โ€

There is a sizeable and growing market for one-click web3 usage. As of December 2021, there were 295 million crypto users worldwide, up 178% from 106 million at the start of the year, according to a January 2022 report. report by cryptocurrency exchange app Crypto.com. The firm reported that it expects the number of cryptocurrency owners globally to reach one billion users by the end of this year.

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