Payments and cryptocurrency ecosystem Wirex has launched a private service aimed at wealthier consumers.
private wirex, Announced Tuesday (April 18), is aimed "at Wirex's growing segment of wealthy customers" and offers a "luxury service" that includes exceptional levels of support and exclusive benefits at no additional cost, the company said in a press release.
Wirex recently held a soft launch for the service, open to customers with $30 million worth of assets.
"We understand the importance of taking care of our customers' hard-earned money, whether traditional or cryptocurrency, so we have created a service that meets people's needs," he said. Pavel MatveyevCo-Founder and CEO of Wirex.
โWe also want to provide a luxurious experience for managing finances and additional peace of mind when entrusted with large amounts of funds.โ
Per the release, Wirex Private benefits include no-fee memberships, an assigned and dedicated account manager, bespoke loan terms and limits, up to 8% "Cryptoback" rewards on all card purchases, and eventually perks. personalized travel and wellness.
Wirex's new offering is the latest example of companies targeting wealthier customers with luxury offerings as consumers further down the economic ladder cut back on spending.
For example, PYMNTS reported on Monday (April 17) about a new store of gucci reserved exclusively for high-spending clients and A-list celebrities.
The luxury brand initially used the location as a pop-up for its collaboration with Adidas. Still, it became a permanent brick-and-mortar concept called Gucci Salon, which will open its doors only to VIP clients by appointment.
โLuxury items are not immune to inflation, but the wealthier consumers they are less affected and can afford high-end products,โ PYMNTS wrote.
โBy targeting these high-spending customers and celebrities with a store that is tailored specifically to their needs, Gucci is able to ensure continued sales despite rising prices.โ
Furthermore, by offering a store that focuses on exclusive and personalized experiences, Gucci is able to serve customers who are looking for unique and high-end products that they cannot find in other stores.
This strategy applies to the โpersuadableโ 20% of customers who tell PYMNTS that price increases have not affected their shopping habits, according to our recent report. "Consumer Inflation Sentiment: The False Allure of Deal-Chasing Consumers".
โAnd the new store's location on Melrose Place, known for its exclusive shopping, is ideal for Gucci's target market,โ PYMNTS wrote. "The store's proximity to other luxury retailers and popular restaurants and cafes makes it an attractive destination for wealthy shoppers and celebrities and reinforces Gucci's image as a purveyor of luxury and style."
