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YouTube appoints Web3-friendly exec as new CEO

February 18, 2023No Comments


YouTube, owned by Google, has designated Web3-compliant executive Neal Mohan as its new CEO following the departure of Susan Wojcicki this week.

Wojcicki resigned from YouTube on February 16 after nine years at the helm, outlining plans to start a "new chapter" focused on family, health and personal projects. During his tenure, he oversaw the fundamental introduction of the revenue sharing model, among other things.

Going forward, she will remain an advisor to Google's parent company, Alphabet Inc.

Before becoming the new CEO, Mohan served as YouTube's chief product officer and oversaw the controversial removal of the video dislike button, the introduction of YouTube Shorts to compete with Tik Tok and YouTube Music.

In terms of Web3, Mohan outlined tentative plans in February 2022 for integrate a lot of new features such as Metaverse-based content experiences and content tokenization through non-fungible tokens (NFTs), largely consternation from the community hating NFT at the time.

In particular, Mohan emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art, and experiences as examples of this.

โ€œWeb3 also opens up new opportunities for creators. We believe that new technologies like blockchain and NFT can allow creators to build deeper relationships with their fans. Together, you will be able to collaborate on new projects and earn money in ways that were not possible before,โ€ she wrote in a blog post on February 10, 2022.

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Despite being intended to potentially roll out last year, plans related to Web 3 have yet to come to fruition, but could be set for another push in the near future given Mohan now leads the company.

Following the news that Mohan became the new CEO of YouTube, there has been a surprisingly limited amount of FUD from skeptical NFT fighters on Twitter who are generally flame fast anything to do with reports from major tech connections.