Adelaide Oval is now offering AFL fans the ability to purchase food and drink using cryptocurrency, a first for any major stadium in the country.
The initiative is supported by Adelaide Oval tenants, the Adelaide Crows, and facilitated by Datamesh, bringing cutting-edge payment technology and terminals to the venue. The announcement coincides with the AFL's Gather Round 2024 event, which will host five AFL matches and attract hundreds of thousands of fans.
Starting with the Crows' match against Melbourne on Thursday night, this innovative technology will be available at all AFL matches at Adelaide Oval for the remainder of the 2024 Toyota AFL Premiership season.
Some food and beverage kiosks in the South Stand will be equipped to accept cryptocurrency payments from Crypto.com customers in real time. As a platform trusted by more than 80 million customers worldwide, Crypto.com leads the industry in regulatory compliance, security and privacy, making it the perfect partner for this revolutionary company.
โAustralians continue to embrace cryptocurrencies at a rapid pace and as a company we are constantly innovating to find new ways for people to use cryptocurrencies in the real world,โ said Crypto.com APAC general manager Karl Mohan.
โThe payment technology we are introducing at Adelaide Oval is not only easy to use for both merchant and customer, it is also extremely scalable and we see a lot of promise for future integrations like this.
โAs title sponsor of the Adelaide Crows and the AFL, it is exciting to launch this trial during one of the biggest and busiest rounds of the season, and we are delighted to be able to offer a simple new payment method to thousands of people. fans."
Customers who choose to pay with cryptocurrency can choose Crypto.com as their preferred payment method during checkout. This selection triggers the generation of a dynamic QR code in the commercial terminal. Using their Crypto.com app, customers scan this QR code. They proceed to select and authorize the desired cryptocurrency for payment.
During the Gather Round event, the first 1,000 transactions will receive a AUD$10 cashback incentive. Additionally, further promotions are planned during the 2024 Toyota AFL Premiership season and during Adelaide Crows home games.
Tim Silvers, CEO of Adelaide Crows, characterized Crypto.com as an innovative and highly valued partner of the club, constantly pushing the boundaries of cryptocurrencies and blockchain technology.
โWe are always looking for ways to collaborate with our partners to deliver new initiatives, like this, to our members and fans,โ Silvers said.
"Whether it's membership offers or, in this case, purchasing food and drink on game day, we also want to give our fans the opportunity to choose what suits them best."
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